Business development-Maritime & Offshore energy sectors

360 Business development services

To existing SMEs and Startups planning expansion within, or entry into the maritime, subsea/offshore engineering or renewable energy markets.

A business development venture for a new solution launch, (product or service) or a new market development requires the following broad commercial expertise:

  • Research

  • Strategy

  • Marketing

  • Sales

  • Commercial management

  • Customer relations

Employing staff for a business development project has many negatives

The traditional method to obtain that expertise mainly involves hiring staff.

But whether you're an existing SME or Startup that traditional method has many negatives:

Business development

It can take a minimum of 6 months to search, find and onboard the right staff

Outsourcing some or all of your Business Development project is a viable alternative

An effective and cost-efficient alternative to that traditional recruitment model is a blend of outsourced project services and interim or fractional engagements. All provided and project managed through one Practice; Customeris3.

Customeris3 has decades of maritime, offshore and renewable energy sector technical knowledge, industry experience and commercial expertise

That experience & expertise is focused on taking your new solution and/or market idea from concept through a proven process to find get and keep those essential first profitable customers.

Business development is the skillset but customer creation is the mission

Whether engaged just for research, commercial strategy development or a complete business development project including strategy execution, marketing, sales and customer onboarding there is always just one goal.

That is to create profitable first customer advocates for your venture. Customers that prove the solution and market is commercially viable and are willing to act as your ambassadors to future prospects.

The process is 360 business development and includes the following skills:


  • Marketing strategy
  • Market research
  • Industry research
  • Competitor research
  • Marketing (Digital & Traditional)


  • Sales strategy
  • Marketing (Digital & Traditional)
  • Sales (Direct & Indirect)
  • Negotiation
  • Commercial Management (Contract & Finance)


  • Customer strategy
  • Marketing (Digital & Traditional)
  • Customer centricity (Onboarding, Experience, Success & Retention)

Additional benefits to engaging Customeris3 for your business development venture

Just to recap, Customeris3

  1. Focuses on projects involving a new solution launch and/or new market development.
  2. Only serves clients within or entering the Maritime, Subsea/Offshore engineering and Renewable energy sector markets.
  3. Has decades of sector knowledge, experience and commercial expertise.

However, besides that laser focus, sector experience and holistic skillset, there are many other benefits to considering Customeris3 for your business development venture:

Customer creation is all about profitable loyal customer advocates

Whatever service or services you choose will be results focused and rewarded not time focused and salary rewarded.


Paul joined my global services team to build on our plan to provide global sales support to our growing customer base and quickly embraced the strategic plan. Paul's enthusiasm, energy and ability to link customer expectations to the service team's abilities was excellent and it is was a pleasure to have Paul on-board working closely with myself.

New offshore Power cable installation services for subsea array cable manufacturer

Having Paul involved in my project team gave me the trust that the job could get done. If any part of his task was delayed or problematic outside of his control, it was well documented with solutions to get around the problem that involved contacts I would never have known. On a personal note, even when the pressure was on, one could not have asked for a more professional and pleasant guy to work with.

Offshore GSM communications project for a National Telecoms Company

Paul was one of the most inclusive Sales Professionals I have worked with. He had a good rapport with Clients and fostered a great team style with his peers. Together this made a cohesive and focussed approach which won business against a challenging market and strategic backdrop. Paul is versatile, very driven and a clear communicator. He is was very market savvy and not afraid to grab difficult situations by the horns and to tackle them head on. It was a pleasure working with him.

EMEA installations project for Offshore engineering and subsea services company

He is a fast and innovative thinker, usually ahead of the crowd with ideas, and his practical skills, knowledge and down-to-earth approach enable him to see these ideas through to fruition.

Subsea Power Cable Manufacturer

Paul was a joy to work with, and benefited from a never-ending set of industry contacts.

Maritime enterprise software project for VC start-up