Interim business development - summary
Interim business development is the exclusive temporary project-specific hire of an experienced professional with knowledge of and commercial expertise within the sector market(s) targeted.
Fractional business development is very similar but instead of an exclusive project hire, engagement is for an agreed number of days per month. Therefore a fractional business developer will be working for a number of clients at any given time.
Both fractional and interim engagements are available. What is offered will depend upon if there is a project timescale and requirements.
Whatever the engagement type, the business developers mission and success benchmark are to prove the viability of the business development project by delivering the target number of profitable first customer advocates for the new solution and/or market.
Despite all the prior research, (market, competitor & industry), strategy development and marketing preparation, new solution and/or new market business development is often an iterative process.
In broad terms a process of engaging with prospect customers, gathering feedback, amending or pivoting and then re-engaging.
That consultative process continues until the target number of first customers is reached or the project timeframe expires.
For a successful project, and in addition to new first customers, the output from a professional fractional or interim business developer practising 360 business development will be a documented commercial process.
A scaleable process to find, get and keep customers for the now proven new solution and/or market that can be handed over to the marketing and customer-facing teams to implement.
Fees for an interim business developer are project-based, calculated according to the complexity and estimated time to achieve the target level of new first customers that prove the viability of the business development project.
The project fee is not day-rate based and is weighted towards success; after all, interims are expert professionals.
Fees for a fractional business developer are primarily calculated on the number of days per month required. There will be some project allowance as prospects don't just want to be contacted on the days/times that suit the engagement timeframe.
The engagement fee will also include a success weighting because fractional business developers are also expert professionals.
Who is fractional or interim business development for?
It's all about project execution.
The provision of a fractional or interim business development solution is for companies that have researched the market, industry and competitors, have formulated the relevant commercial strategies and, based on a comprehensive marketing strategy, the marketing tactics are ready.
Why companies choose a fractional or interim solution
Companies hire a fractional or interim business developer for some or most of the following reasons:
Your business developement project - what next?
Simple. Book a free discovery call without obligation and in total confidence.
We'll discuss your overall project aims, research data, solution, prospect customer profile, marketing strategy & tactics and most importantly what are the benefits for prospective customers.